Choosing a Business Coach? Our Matching Process Gets You the Perfect Fit

Choosing a business coach isn’t just a smart move – it’s a strategic one.
But only if you find the right one.

At Coaching 360, we know from experience: the fit between coach and business owner makes or breaks the results. That’s why we don’t match you based on availability or postcode. We match you based on your challenges, your leadership style, and the outcomes you actually care about—whether that’s gaining back control of your time, building a stronger team, or getting your business finances working for you (not the other way around).

If you’re searching how to find a business coach or wondering what to look for in a business coach, you’re in the right place. This guide explains exactly how we do it – and why the right match changes everything.


Most Business Owners Come to Us for One of Three Reasons:

🕒 Time

You’re firefighting day to day. There’s no breathing room to plan, no time to think – and the business can’t run without you. Every small issue still lands on your desk, and deep down you know: if you stopped, everything else would too.

👥 Team

You’ve got people, but not always the right ones – or they’re not fully performing. Maybe there’s tension, unclear roles, or a lack of drive. You’re frustrated trying to hold it all together and lead at the same time.

💰 Money

The numbers aren’t adding up. Maybe you’re generating decent revenue but not enough profit. Or cash flow is tight, and growth feels risky. You’ve worked hard to build the business, but you’re not seeing the financial freedom you expected.


Our Business Coach Matching Process

Tailored to You. Built for Breakthroughs.

We don’t believe in one-size-fits-all business coaching. Instead, we use a structured, personalised process to make sure you’re paired with a business coach who fits you and your goals. We work with clients to utilise proven frameworks such as Scaling Up and ActionCOACH Coaching.

This is driven by expert understanding of your personality types using profiling tools such as Wealth Dynamics and DISC.

Often though, Simply listening to your story is enough.

Book a discovery call


Step 1: Understand Your Business & Goals

It starts with a conversation. We take the time to learn:

  • What challenges you’re facing (Time? Team? Money?)

  • What success looks like to you – personally and professionally

  • How you like to lead, make decisions, and communicate

  • What kind of support and accountability will unlock your best results


Step 2: Profile Your Leadership Style

We use tools like DISC and Wealth Dynamics assessments, years of coaching insight and real-world business experience to understand your natural strengths, motivators, and working style.

This allows us to pair you with a coach who challenges and complements – not clashes with – your mindset and pace.


Step 3: Match You with the Right Coach

We then introduce you to the coach best equipped to enable your next stage of growth. This could be:

  • Kevin Riley, our founder and award-winning Business Growth Specialist

  • Juliette Ryley, an extremely experienced Business Coach with vast experience in the trades and construction industry (No relation to Kevin).
  • Or one of our experienced business coaches with proven success across leadership, sales, systems, strategy, and team development

All our coaches have real business ownership experience, not just coaching certificates.

the senior business coach team at coaching 360


Step 4: Adapt and Evolve

Your business evolves – and so should your relationship with your business coach.

We continuously review your progress and adjust the focus as needed.

Whether you’re shifting gears into scaling, building out your leadership team, or preparing for exit, we ensure you’re getting exactly what you need at each stage.


Not Just Coaching: We Facilitate Growth at the Board Level Too

Many of our clients eventually bring in their wider leadership team. That’s where our Board & Leadership Facilitation work comes in.

When there’s misalignment at the top, growth stalls. We offer professionally facilitated sessions that create:

  • Clarity on vision, priorities, and scorecards

  • Accountability across leadership roles

  • Healthier conversations and stronger decision-making

  • Unified action across departments

👉 Learn more about our Board & Leadership Facilitation services


What to Look For in a Business Coach (And What We Deliver)

✅ What to Look For 💡 How Coaching 360 Delivers
Real business experience Coaches who’ve built, scaled, and sold real companies
Clear personality fit We match based on behavioural insight—not availability
Tangible results Measurable goals, tracked progress, and full accountability
Broader expertise Strategy, sales, team culture, leadership, operations
Support for team alignment Optional facilitation for your senior leadership and board