Award-winning business coach Kevin Riley has officially become a member of the International Coaching Federation (ICF) the world’s leading organisation dedicated to advancing the coaching profession.
For business owners, this means extra peace of mind when choosing a business coach who’s not only experienced but also recognised by a respected global body.

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What the ICF Represents
The International Coaching Federation (ICF) sets professional and ethical standards for coaches across the world. While business coaching remains an unregulated industry in the UK, ICF membership and the additional membership of the UK Chapter of the ICF is a voluntary commitment to professionalism and ongoing development.
In simple terms, it shows that Kevin takes his craft seriously.
Members must demonstrate extensive experience, training, and a continued commitment to ethical practice and high-quality outcomes.
Kevin’s acceptance into the ICF recognises the hundreds of hours of hands-on coaching, mentoring, and training he’s delivered to business owners across the UK and internationally.
Why This Matters for Business Owners
Choosing a business coach can feel risky.
There’s no governing body for business coaching, and the quality of coaches varies widely.
That’s why credentials, experience, and verified results matter.
As well as Kevin’s Awards, Client Testimonials and Scaling Up Certification, Kevin’s ICF membership provides reassurance that you’re working with someone who:
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Operates under a recognised code of ethics
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Has completed extensive coach training and professional development
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Brings years of real-world business experience alongside coaching expertise
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Is dedicated to continual improvement and measurable client results
Kevin Riley’s Proven Experience as a Business Coach
Before coaching, Kevin founded and scaled a travel business to over £20 million in turnover.
That first-hand experience of growth, leadership, and challenge is what underpins his practical approach to guiding business owners through challenges of sales, scaling and and structure today.
Through ActionCOACH Warwick and Coaching 360, Kevin enables business owners and leadership teams to grow sustainably, using proven frameworks such as:
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Scaling Up — structure, discipline, and accountability for scaling companies
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SMUTTIE Goals — Kevin’s own goal-setting framework blending mindset, measurable action and goals that more impactful and more likely to be hit that SMART Goals
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DISC Personality Profiling — helping leaders understand themselves and their teams
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Leadership Alignment and Board Facilitation — bringing clarity and focus to leadership teams
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1-to-1 Business Coaching — ROI-backed programmes guaranteeing measurable results
This combination of real-world experience, proven systems, and professional coaching discipline is what makes Kevin one of the most trusted business coaches in the UK.
Professional Standards in Business Coaching
Because the business coaching industry is unregulated, anyone can call themselves a coach.
But not everyone invests the time and training to become part of a recognised professional body.
That’s why ICF membership is significant, it signals to clients that Kevin’s coaching meets global professional standards.
For business owners, it’s a simple message: you’re in safe hands.
About Kevin Riley
Kevin Riley is an award-winning Business Growth Specialist, Scaling Up Coach, and Keynote Speaker based in the United Kingdom.
He enables founders, CEOs, and leadership teams across the West Midlands and Wider United Kingdom to build scalable, structured, and profitable businesses.
With a reputation for direct, practical coaching and a “return-on-investment-backed guarantee,” Kevin helps clients grow with clarity and reach their ideal lives.
Ready to experience coaching backed by real experience and recognised standards?