Stop Fighting Your Weaknesses. Start Scaling With Your Strengths.

Scaling a business is tough when you’re stuck doing work that doesn’t suit you. That’s why so many entrepreneurs burn out fighting their weaknesses instead of building on their strengths.

Wealth Dynamics profiling changes that. It identifies which of the eight proven entrepreneurial paths to wealth fits you best, so you can focus on where you add the most value and stop wasting energy elsewhere.

Through Coaching 360, you don’t just get an online profile. You’ll receive:

  • Your official Wealth Dynamics report

  • A private debrief session with a certified coach

  • A practical action plan showing how to align your time, team, and strategy with your strengths

Pairing Wealth Dynamics with DISC and ongoing coaching gives you the complete picture: how you behave day-to-day and where you thrive long-term.

Stop trying to be everything in your business. Start scaling with your strengths.

Book a discovery call

Most business owners think success comes from working harder or fixing weaknesses. In reality, you scale fastest when you lean into your natural strengths.

Wealth Dynamics profiling reveals which of the eight proven entrepreneurial paths to wealth is yours — the one where growth feels natural, not forced.

Could you imagine Richard Branson as an accountant, or Bill Gates as a motivational speaker? They succeeded by following their path of least resistance. You can too.

What You Get with Coaching 360

This isn’t just another personality test. With Coaching 360, Wealth Dynamics becomes a tool for real business growth.

When you complete a profile with us, you’ll receive:

  • Your official Wealth Dynamics profile report showing your natural path to wealth.

  • A private debrief session with a certified coach to interpret your results in the context of your business.

  • A practical action plan to restructure your time, team, and strategy around your strengths.

  • (Optional) Team analysis to map gaps, clashes, and opportunities across your leadership team.

The Value to You

✅ Clarity – Finally understand why some work drains you and where you add the most value.
✅ Focus – Spend more time in your “flow” and less time firefighting.
✅ Team Strength – Hire and build balanced teams instead of clones of yourself.
✅ Faster Growth – Align your business model with your strengths so scaling feels natural.
✅ Less Burnout – Build a business that energises you, not one that exhausts you.

DISC + Wealth Dynamics: The Complete Picture

  • DISC shows how you behave — how you lead, sell, and communicate.

  • Wealth Dynamics shows where you thrive — the wealth path and strategies that fit you best.

Together, they stop you wasting years pushing against your strengths.

The 8 Wealth Profiles in Wealth Dynamics (Business Owner Lens)

Wealth Dynamics Personality Profiling

  • Creator – Visionary innovator. Brilliant at ideas, poor at finishing. Needs implementers. (Walt Disney)

  • Star – Builds wealth through influence and visibility. Thrives on brand, but needs systems. (Oprah Winfrey)

  • Supporter – Natural people-leader. Inspires teams but needs structure. (Steve Ballmer)

  • Deal Maker – Connector of people and opportunities. Risks overpromising without strong delivery partners. (Richard Branson in his prime)

  • Trader – Grounded and practical. Great with timing but can miss the big picture. (George Soros)

  • Accumulator – Patient, disciplined, steady builder. Risk-averse. (Warren Buffett)

  • Lord – Detail-focused controller. Loves assets and systems, but may stifle creativity. (Ingvar Kamprad – IKEA)

  • Mechanic – Optimiser. Makes good systems great, but risks endless tinkering. (Henry Ford)

What is Wealth Dynamics profiling?


A framework created by Roger James Hamilton that maps eight entrepreneurial profiles, showing your most natural path to wealth.

Which profile is best for entrepreneurs?


There isn’t one. Every profile can build wealth if the business model and team fit.

What’s the difference between DISC and Wealth Dynamics?


DISC explains your communication style. Wealth Dynamics explains your wealth strategy. Together, they give you the full picture.

Can Wealth Dynamics improve my team’s performance?


Yes. It highlights gaps, overlaps, and natural clashes in leadership teams so you can build balance and avoid costly mis-hires.

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